Who Uses SubMarketIQ?
Different investors, same goal: find high-potential real estate markets and make smarter investment decisions.
First-Time Rental Investors
New to real estate? Start smart.
Learn how new investors use SubMarketIQ to identify their first investment market, screen properties, and avoid common mistakes.
Key Benefits
- Find landlord-friendly markets with strong fundamentals
- Use the 1% rule filter to find cash-flowing properties
- Understand market grades before committing capital
- Compare multiple markets side-by-side
Typical Workflow
- Search markets by state or region
- Filter by Grade A or B markets only
- Compare top 3-5 markets on key metrics
- Use Deal Analyzer on potential properties
- Add best markets to Watchlist for monitoring
Out-of-State Investors
Invest anywhere from anywhere.
Discover how remote investors use SubMarketIQ to research unfamiliar markets and build long-distance rental portfolios.
Key Benefits
- Research markets you've never visited
- Compare landlord laws state-by-state
- Evaluate safety and tenant quality indicators
- Track market trends from afar with alerts
Typical Workflow
- Search nationwide for highest-scoring markets
- Compare landlord-friendliness scores
- Review historical rent and price trends
- Set up alerts for market changes
- Use Portfolio to track remote properties
BRRRR Investors
Buy, Rehab, Rent, Refinance, Repeat.
Learn how value-add investors use SubMarketIQ to find markets with rehab potential and analyze BRRRR deals.
Key Benefits
- Find markets with appreciation potential
- Analyze all-in costs vs ARV
- Calculate refinance cash-out amounts
- Track recycled capital across deals
Typical Workflow
- Filter for markets with strong appreciation trends
- Use BRRRR Calculator for deal analysis
- Model different rehab cost scenarios
- Compare refinance outcomes
- Save deals for ongoing tracking
Portfolio Investors
Scale your rental empire.
See how experienced investors with 5+ properties use SubMarketIQ to expand portfolios and track performance.
Key Benefits
- Find new markets that complement existing holdings
- Diversify geographically with data
- Track all properties in one dashboard
- Compare projected vs actual returns
Typical Workflow
- Add existing properties to Portfolio
- Log monthly actuals for performance tracking
- Search for new markets meeting criteria
- Use AI Insights for portfolio recommendations
- Set alerts for portfolio market changes
Real Estate Agents
Serve investor clients better.
Learn how agents use SubMarketIQ to provide market intel and investment analysis to their investor clients.
Key Benefits
- Provide data-driven market recommendations
- Create professional investment reports
- Stand out as an investor-friendly agent
- Close more deals with educated buyers
Typical Workflow
- Research markets for investor clients
- Run Deal Analyzer on listings
- Use Market Comparison for client presentations
- Export reports for client meetings
- Track market trends for client updates